Meet Elevated Talent

Sasha Herman

MBA, PCC, Executive Coach

Sasha has led high-performing teams in strategy, operations, marketing, and talent. She started her career at BC Hydro, where she had responsibility for multi-million-dollar programs in preparation for the 2010 Olympic Winter Games in Vancouver. From there, Sasha became a senior program manager in marketing at BC Hydro, and then moved on to TELUS Communications, Canada’s #1 telecommunications provider, where she was a senior strategy manager first in operations and vendor management, and later in marketing strategy and execution. In her final role with TELUS, Sasha served as the Chief Safety Transformation Officer and was responsible for the transformation of the safety culture of 2,000+ TELUS technicians who build and maintain Canada’s telecommunications infrastructure.

Sasha has been a certified professional coach since 2016, launching a successful coaching and leadership development business that focuses on individuals looking for coaching and programs to expand their career opportunities, leadership range, personal growth and well-being.

In 2017, Sasha founded The Work Happy Company, which focuses its programs at the organizational level, offering training, facilitation, and strategy to executives and teams wanting to build cohesion, leadership capacity, innovation, performance, and increased overall engagement.

Training and Certification

The Coaches Training Institute, Certified Professional Co-Active Coach
(CPCC); International Coach Federation, Professional Certified Coach (PCC); CRR Global, Organization and Relationship Systems Coaching (ORSC); Justice Institute of British Columbia, Conflict Resolution Facilitation; PROSCI, Change Management Certificate; Brené Brown, Daring Greatly Workshop and Rising Strong Workshop; The Co Active Training Institute, Leadership Experience; Leadership Circle, Leadership Circle Profile (LCP) certification; Hogan, Hogan Assessment Certification; Kaiser Leadership Solutions, Leadership Versatility Index (LVI) certification; Certified Diversity Coach, Out of the Box Coaching.

Coaching Experience

Sasha has coached leaders in technology (Microsoft, Facebook, TikTok, Indeed, MacDonald Dettwiler, TELUS Communications), financial services (Bank of Montreal, Citi Bank, KeyBank, numerous NYC/Boston private equity firms), consumer products (Kellogg, Wayfair), non-profits (Dress for Success, Catchlight), creative and marketing (FCV Interactive, Ekistics), government (British Columbia Lotto Commission, BC Hydro), and professional services (Deloitte, NYC based recruitment and legal firms).

Sasha’s experience leading in high-pressure environments informs her approach with her clients. Having developed a solid understanding of the link between effective leadership and strong business outcomes, Sasha focuses her coaching on leaders’ self-awareness, authenticity, and relationship building. With a firm hand and a warm heart, she helps leaders uncover and take responsibility for their blind spots, understand their unique strengths and vision, and bring more intentionality to the impact they wish to create. Sasha brings compassion, fun, and boldness to her coaching.

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