Brad Herbert
CPCC, PCC, Executive Coach
Brad Herbert is a certified leadership coach (CPCC, PCC) with 30 years of experience in HR spanning multiple sectors, countries, fast-growth start-ups, and Fortune 500 companies. He was the VP of Talent Development and Organizational Effectiveness for Electronic Arts’ 9,000 employees and, prior to that, the VP of HR for its 15 worldwide studios. He has been the HR leader for two start-ups and began his career in Silicon Valley, working at Netscape and EA during their hyper-growth years.
It’s been quite a ride, and since 2008, Brad has had the incredible privilege of contributing to others’ success through his own practice. He specializes in cultivating adaptability through leadership assessments, coaching and leadership development for individuals and teams, and consulting with executive teams to improve execution while scaling their organizations’ culture and capabilities through organizational development.
Training and Certification
Brad has a Bachelor’s degree in Business from Michigan State University and a Master’s degree in Industrial and Labor Relations from Cornell University. He is a Certified Professional Co-Active Coach and a graduate of the Leadership Program from the Co-Active Training Institute. He is also certified as a Professional Certified Coach by the International Coaching Federation and holds certifications in The Leadership Circle Profile, the Collective Leadership Assessment for leadership teams, the Leadership System, and Hogan assessments. He has a deep interest in and additional training in adult development (including the Immunity to Change and MindShift methodologies), neuroscience, and progressive approaches to organizational adaptability, leadership, and culture. Brad is married and loves learning, writing, travel, dogs, and experimenting with nutrition, exercise, and meditation. He is a member of the ICF Vancouver chapter, where he was a finalist for the 2016 Coach Impact Award.
Coaching Experience
His clients are usually CEOs and their direct reports in high-growth organizations. They are committed to achieving goals in all areas of their lives and creating thriving, authentic, adaptable businesses where people love to work. Promoted to a Vice President and relocated to a new country at age 35, Brad truly understands the experience and pressure executives feel when trying to simultaneously execute strategies, develop capacity, and skillfully evolve their culture. His Adaptive Flow Model is a strategic, customizable, and easily actionable framework and process for talent and organizational development.